Santa Cruz, CA – August 14, 2026 – Fit Recovery, an alcohol recovery education and coaching company founded by Chris Scott in 2014, has opened enrollment for Fit Recovery 2.0 (FR 2.0), a coaching program designed to help high-performing professionals discover life beyond alcohol, whether they want to cut back or quit altogether. The company said the program is intended to provide a structured educational and coaching framework for professionals evaluating their relationship with alcohol.
FR 2.0 centers on Fit Recovery’s approach to alcohol recovery coaching, which incorporates nutritional education and biochemical restoration alongside behavioral and lifestyle work. The company refers to this framework as Nutrient Repair. According to Fit Recovery, the approach is based in part on the premise that heavy drinking can deplete nutrients, including amino acids, B vitamins, magnesium, and zinc, which the body uses in systems involved in mood, sleep, and impulse control. Fit Recovery presents nutritional replenishment as the launchpad for a broader holistic framework, focused on quality of life rather than abstinence at any cost.
“Fit Recovery 2.0 was created for professionals who want a structured, education-driven approach to changing their relationship with alcohol,” said Chris Scott, founder of Fit Recovery. “Our goal is to help clients optimize the nutritional, behavioral, and lifestyle factors that crowd alcohol out of their lives — no white-knuckling required, while giving them practical coaching and tools they can apply to everyday life.”
The approach has a clinical precedent cited by Fit Recovery. A 1987 paper by J. Mathews-Larson and R.A. Parker, published in the International Journal of Biosocial Research, reported on 100 patients treated at Health Recovery Center in Minneapolis using nutritional and biochemical restoration alongside conventional therapy. At 42 months, the study reported that 74% remained abstinent, free of cravings, and without mood instability. The reported figure applies to that study and is not a success rate for Fit Recovery or FR 2.0.
Fit Recovery reports that more than 500 private clients, including executives, founders and public figures, have worked with the company since its founding, with thousands more participating through online programs. The company also publishes educational content through its YouTube channel and Chris Scott’s book, Drinking Sucks!. Fit Recovery’s professional network includes Chris Scott, a member of the Alliance for Addiction Solutions; Dr. Rebeca Eriksen, PhD in Nutritional Genetics, who serves as nutrition director and co-formulator of BioRebalance RESTORE; addiction medicine physician Dr. Ken Starr, a program advisor; and Matt Finch, programs director.
Enrollment for FR 2.0 is now open. Interested professionals can visit fitrecovery.com to review the program and apply for a confidential, pressure-free consultation.
About Fit Recovery
Fit Recovery is an alcohol recovery education and coaching company founded by Chris Scott in 2014 and based in Santa Cruz, California. The company focuses on education, coaching, Nutrient Repair, and biochemical restoration as components of its approach to alcohol recovery.
Media Contact
Company Name: Fit Recovery
Contact Person: Chris Scott, Founder/CEO
Email: Send Email
Country: United States
Website: http://fitrecovery.com/
